LEARN. TRY. APPLY.
Useful ideas, ready to put to work.
Practical guidance from Russ, selected videos and existing SHIFFT resources to help you get more from AI.
START HERE · INTERACTIVE GUIDE
Your next useful prompt
is a few details away.
Try the six-element approach. Add your context and copy a prompt you can use in your own AI tool.
Customise a prompt
ARTICLE + VIDEOA better prompt starts with better context.
Learn the elements of a useful prompt with Russ and the Jeff Su video recommended in the books.
Explore on SHIFFT
WEBINAR + TEMPLATESTurn your thinking into a practical business plan.
The recorded Build a Better 2026 Plan with AI session, with prompt packs and planning resources.
Explore on SHIFFT
PRACTICAL GUIDECapture the idea before the day takes over.
Explore a simple AI voice habit for capturing ideas and developing your thinking.
Explore on SHIFFT
ARTICLE + VIDEOAI makes strategy more important, not less.
Why clearer priorities matter when technology makes it easier to act quickly.
Explore on SHIFFT
ARTICLEUse AI without losing your marketing focus.
Keep strategy, brand and human judgement at the centre of your marketing.
Explore on SHIFFT
ARTICLEGive AI the direction it needs.
A business perspective on context, expectations and the role of ongoing guidance.
Explore on SHIFFTRecordings retain their original context and dates. Tool interfaces may have changed. Resources open on SHIFFT so you can use the original supporting material.