RUSSELL CUMMINGS · AUTHOR & BUSINESS COACH
Practical questions.
Purposeful progress.
For more than 40 years, Russ has worked alongside business owners and leaders to turn good intentions into better business performance.
The AI Prompt Library brings that same practical approach to a new tool. Its purpose is straightforward: help you ask better questions and do something useful with the answers.
WHY THESE BOOKS EXIST
The problem is often
knowing what to ask.
AI can help with a remarkable range of business tasks. But a blank chat window gives you very little guidance about where to start.
These books organise possibilities around the work people actually do: leading teams, serving clients, improving processes and planning what comes next.
They give you task-focused starting points and show you how to add the context, format and guidance that make a response more useful.
They are tools for thinking and doing. Your experience and judgement remain essential.
PART OF FOCUSED EXECUTION
Focus. Discipline. Control.
Find clarity about what matters. Build a rhythm that helps you act. Stay in control of your priorities as your business develops.
The prompt books sit alongside the Focused Execution book, planning journals and learning programmes. Together, they help connect useful thinking with consistent action.
Explore Focused Execution
WORK WITH RUSS AT SHIFFT
Build your productivity.
Grow your business.
Want support turning better ideas into business results?
The books help you get started. Through SHIFFT, Russ works with business owners and leadership teams to set a clear direction, strengthen their capability and follow through on the work that drives growth.
From improving your own productivity to growing sales, developing your team and building a more profitable business, the support is shaped around your goals.
- Business coaching to clarify priorities and maintain momentum.
- Strategic planning and quarterly strategy days to turn goals into action.
- Executive coaching and leadership programmes to develop you and your team.