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AI Prompts forDigital Marketing Strategists

Sharper client work. A stronger consulting business.

By Russell Cummings

840 prompts shown on the cover17 chapters from the supplied edition
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Task-focused prompts Adapt to your business No coding needed to start

BUILT AROUND YOUR WORK

Sharper client work. A stronger consulting business.

This is a prompt library for both sides of digital marketing consultancy: the campaigns you deliver and the business you are building. It starts with offers, client acquisition and positioning before moving through funnels, content, SEO, paid advertising and reporting. Later chapters cover delivery systems, personal productivity, your own brand and consultancy performance. Use it to prepare a stronger brief, explore alternatives and turn an idea into work a client can evaluate.

WHAT YOU CAN PUT TO WORK

More than a list of things to ask AI.

01

Shape clearer offers and positioning for an ideal client

02

Develop campaign briefs, funnel ideas and content plans

03

Structure performance reports around useful decisions

04

Create repeatable client-delivery and consultancy workflows

The book supplies starting points. Your business context, follow-up questions and review make the answers useful. It does not run an AI tool or perform the work automatically.

EXPLORE THE BOOK

A chapter for the
challenge in front of you.

Browse the chapter-level table of contents from the supplied May 2025 first edition. The book also contains introductions, supporting material and individual prompt sections.

Chapter sequence follows the supplied book. Punctuation is normalised for this website. Page numbers are omitted because formats and editions may differ.

Table of contents

  1. 01How to Write a Powerful Prompt
  2. 02Designing Offers That Sell Themselves
  3. 03Attracting High-Value Clients
  4. 04Strategic Planning and Positioning
  5. 05Campaign Planning and Funnel Design

MAKE YOUR FIRST SESSION USEFUL

Three places to start.

Choose a real task, open the relevant chapter and work with a prompt that fits. These are suggested uses of the book, not promises of a particular result.

CHAPTER 2

Clarify the value and scope of a new service offer

Designing Offers That Sell Themselves

Try this starting point
CHAPTER 5

Outline a campaign funnel for a defined audience

Campaign Planning and Funnel Design

Try this starting point
CHAPTER 9

Prepare a reporting brief that connects activity to outcomes

Analytics, Dashboards and Reporting

Try this starting point

TRY THE APPROACH BEFORE YOU BUY

Give the AI a clearer brief.

An illustrative prompt written for this page, based on the book’s themes. It is not a verbatim extract. Replace the bracketed text before using it in your approved AI tool.

Help me clarify the value and scope of a new service offer. Context: [describe your business, the situation and the people involved]. Constraints: [add the time, resources and requirements we must work within]. Ask me three questions to clarify missing information. Then provide a practical first draft with clear headings, recommended next steps and the assumptions I should check. Use a professional, plain-English tone. Do not invent facts or treat unverified information as certain.

You can also select and copy the text above.

FROM THE PAGE TO YOUR PRACTICE

Use one prompt.
Then build a habit.

  1. Choose the chapter that matches your current task.
  2. Add your situation, constraints and desired output.
  3. Use your approved AI tool and ask follow-up questions.
  4. Verify the answer and decide what to use.
  5. Save useful prompts and repeat the process.
Learn the six-element prompt method

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Use approved AI tools, protect confidential information and verify factual claims. Apply your own judgement and obtain qualified review for regulated or safety-critical work.
Russell Cummings, author and business coach

THE AUTHOR BEHIND THE LIBRARY

Business experience.
Practical questions.

Russell Cummings brings more than 40 years of work with business owners and leaders to the Focused Execution resources. These books apply that practical approach to asking better questions and turning useful answers into action.

Meet Russ

BEFORE YOU CHOOSE

A few useful answers.

YOUR NEXT USEFUL STEP

Put better questions
to work.

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